I recently celebrated 20 years at Stratta & Associati.

As a copywriter, I’ve always been dealing with commercial training, mostly WBTs – and their localization for the EMEA area – and Product Guides.

{In my leisure I shoot arrows in the woods, play the banjo and cook on the BBQ.}

I work at the intersection of communication, product and technical environments, translating complex information into clear, usable structures.

Over the years I have worked across different industries and markets, developing a strong focus on making complexity understandable and operational across teams.

I am currently Creative Director at Stratta&Associati.

{In my free time I deeply love studying to learn new things. I am now woodworking and woodturning to unwind.}

I am an architecture graduate from the University of Turin. My whole work career has been in advertising. I have primarily worked for advertising and event agencies. I served as the Advertising Manager (in Toro Assicurazioni, four years), and as the Event Manager for Enel (in Euphon Group, five years). I am currently the Senior Account Manager and Partner of Stratta&Associati.

{I also play the banjo and ride a mountain bike through the woods.}